Good Realty Group, LLC is an independent real estate auction and commercial property consulting firm founded by Sheldon F. Good, a legendary commercial real estate broker and real estate auction pioneer who serves as firm President.

As President of the Good Realty Group, Sheldon F. Good draws on more than 50 years of real estate industry innovation and success, including 36 years as chairman of Sheldon F. Good & Company,  the commercial real estate brokerage and auction firm he founded in 1965.*

Sheldon F. Good has employed both real estate auctions and conventional real estate marketing techniques to generate more than $8 billion in worldwide real estate sales during his long and celebrated career. Individual, institutional, government and corporate real estate owners, as well as lenders and developers, have entrusted Sheldon F. Good with the creative marketing and sale of thousands of prime properties in just about every asset class. And, they have all reaped the rewards of his near 100 percent closing rate.

Sheldon F. Good

Practical Approach to Problem Solving

Good Realty Group and Sheldon F. Good, its president, apply exceptional real estate expertise, real estate marketing ingenuity and a practical, no-nonsense approach to solve commercial real estate firms’ most vexing real estate problems.

Consulting practice clients of Good Realty Group, LLC range from large and mid-sized U.S. commercial property brokers to smaller partnerships and real estate auction firms as well as lending institutions, corporate owners, insurance companies, development firms, investors, investment banking and private equity firms, school districts, government agencies, restaurant chains and religious institutions.

Good Realty Group, LLC solves commercial real estate problems in three specialties:

Sales Advisory

We guide commercial real estate brokers through conventional real estate sales and help them attain their objectives through a definite sale or purchase.


Real Estate Auctions Advisory

We help commercial real estate brokers navigate high-stakes real estate auctions and achieve their objectives through a definite sale or purchase.


Brokerage Management

We tap into expertise gained over five decades to help identify and solve management challenges within commercial brokerage offices.*